The much awaited time of the year has finally begun as SM Supermalls simultaneously lit and unveiled its iconic Christmas centerpieces in meaningful and festive rites. 

Earlier last week, SM City Marilao was a buzz as the mall was magically transformed into a Christmas wonderland. Façade of the mall was adorned with skillfully decorated well- loved Christmas treats and symbols such as candy canes, Santa Claus and red ribbons that signify the onset of excitement and jubilation that the season brings.

Complementing the whimsical decorations were SM Marilao’s Enchanted Yuletide Tree and SM Valenzuela’s Sparkling Christmas Tree that stand 20 feet tall at each of the mall’s event center. These Christmas trees symbolized the soul of Christmas that ushers good tidings, holiday cheers and fanfare. They are also a reminder to all Filipinos of the blessed message of Christmas and that is to let peace and happiness live on. 

Unfolding the Moroccan Christmas spirit was SM City Baliwag’s Royal Christmas Castle. Festively decorated at the entrance near SM Baliwag Foodcourt, the centerpiece drew inspiration from the exotic flair of Moorish architecture; glittering sands of Sahara, bazaars in Marrakesh and rich reds and oranges that conjure images of African sunsets. Shoppers enjoyed having their pictures taken as it exuded the vibe of true Moroccan Christmas. 

In line with the theme of promoting hope and joy, SM Mall’s celebration was highlighted with the launching of bears of joy. Because SM believes in the philosophy of inspiring, sharing blessings and sending love to less privileged children, SM encourages shoppers to put a smile on children’s faces by purchasing the SM Cares Bears of joy for only P100 and hang it on the Christmas tree of hope. Shoppers get to keep one bear and donate another while proceeds together with the cute bears will be donated to charitable institutions nationwide. The project will run until December 31. 

Christmas Launch is just one of the many activities lined-up for the season. SM Mall’s event center will once again be filled with concerts, festivities and special presentations that hype the holiday spirit.

With happenings like these, who would not be excited for the Christmas season? So bring the whole family for the holidays at the SM Supermalls!