SM City Cebu launched its Christmas campaign and the SM Supermalls Christmas jingle on November 12 at the Northwing Atrium.  

The Christmas campaign launch was well attended by guests from the Cebu City government, media and shoppers.

The Christmas launch started with performances from stiltwalkers and magicians. 
The very talented young Cebuano violinist Jake Gacang serenaded the audience with his renditions of Christmas songs. A performance from the Voice of Cebu Chorale awed the audience with their powerful voices singing Christmas melodies.

Ms. Sherry Tuvilla, mall manager of SM City Cebu said during her welcome message that “Truly, the best gift to mankind is the child Jesus: For God so loved the world that He gave His only begotten son.”  But the best gift we can receive is knowing the delight that our customers get, in the little shrieks we hear, as we feature the unique centrepiece that SM is known for - serving as a convergence of families across the land.  

Highlighting the Christmas launch was the ceremonial lighting of the Christmas Trees by Cebu City Vice Mayor Joy Augustus Young, Cebuana socialite and event specialist,  Ms. Teresin Mendezona together with the Vice President for SM Prime Holdings Ms. Marissa Fernan through the “magic wand”.

American Idol Season 10 contestant and Cebu’s very own talented singer Monique de los Santos sang the SM Christmas Jingle originally sang by international youtube sensation Maria Aragon. The 11 year old singer is now the official voice of SM Christmas ChriSM.  The 11 year old, Maria Aragon has come a long way ever since she uploaded a video of her breakthrough acoustic rendition of Lady Gaga’s song, Born This Way, back in February of this year.

The launch capped with a performance from Monique de los Santos singing O Holy Night and Santa Claus is Coming to Town.

The SM City Cebu Christmas Village was also featured on Philippine Daily Inquirer last Sunday, December 4!  Here is a copy for those of you who missed it, or better yet, head on to SM City Cebu to see it!