November 12, 2011-- It was a revelation night of magic, holiday cheers and excitement as SM Supermalls simultaneously launched the happiest season of the year with Yuletide carols, gift-giving, and much- awaited Holiday Centerpiece.

In SM City Marilao, the program kicked off with music from Barasoain Camereta Philippines, Bocaue Student Choir, Rosari Angeli Ensemble and Sons and Daughters of Mary Choir. Captivating the essence of Christmas was a short monologue performed by Juliana Silang Cruz, a solitary young girl, who dreamed of enchanted Christmas. That holiday dream came true when Santa and his elves brought her to Christmas Candy Cane Factory.  Story ended as distinguished guests of the event joined to unwrap Santa’s presents and lit up the Christmas Candy Cane Factory.

SM Marilao’s Christmas Candy Cane factory, located at the mall’s east wing features Santa’s factory fresh sweet treats such as candies, candy canes, lollipops, delectable cakes and ice-creams. A giant couch was placed inside the factory so children could sit and enjoy Santa’s Christmas sweet treats. Complementing Santa’s Candy Cane Factory is nearby Giant Christmas Wreath centerpiece at the cinema’s entrance.

Because SM believes in the philosophy of making Christmas special, gift giving to the underprivileged children signaled the love and bigheartedness that the Yuletide celebration promotes. The fireworks display capped off the event leaving the audience and shoppers wanting more.

The launch also introduced latest remix version of SM Supermalls’ Christmas jingle, the Christmas ChriSMs Bop, which will liven up the musical excitement of shoppers frequenting the SM malls this season. The ChriSMs jingle was sung by Maria Aragon, the 11 year old international YouTube sensation star.

So this holiday season, spend time with your friends, family and loved ones at SM City Marilao or in any of your favorite SM Supermall, enjoy the Christmas treats and together hear Maria Aragon as the voice of SM Christmas.

Together with 40 SM Supermalls around the country, SM City Masinag simultaneously launched the beginning of the Holiday Season on November 12, 2011. The mall showcased unique Centrepieces that will endear the whole family not just to shop and dine but to experience the joys of Christmas.

SM City Masinag, had a blast with their YULETIDE BEGINNINGS with its Symbols and Traditions of Christmas Centerpieces, each with the history and beginnings of Christmas icons highlighted in different areas around the mall.

Drum and Lyre groups from San Roque Elementary School, Isaias Tapeles Elementary School and Our Lady of Peace School of Antipolo made the whole afternoon festive.  And a live performance by the Philippine Philharmonic Orchestra commenced the night. Sto. Domingo Voice Learning Center and Genesis Choir sang Christmas carols and the ChriSMs jingle.

The launch was graced by Provincial Administrator Russel Ynares , Antipolo Mayor Danilo Leyble, Vice Mayor Susan Say, Barangay Captain Pablo Oldan,  CSWD Head Nadeia Sart. A chosen charity from Antipolo’s Bahay Kalinga and Mambugan Day Care Center made the merrymaking more meaningful as SM City Masinag family and the rest of the VIP’s gave each child SM Eco bags gift packs.  We ended the event with a grand and colorful fireworks display.

Get excited to see famous Christmas Icons around the mall.

1. Christmas Tree located at the side entrance of SM Supermarket.

·         The Christmas Tree stands at 12-feet high decorated by large red and white Christmas balls. Tenant’s respective packaging surrounded the area to highlight the brands available at the mall.

2. Christmas Wreath located at the main entrance at the lower ground floor.

·         Believed to be a magical plant, wreaths were arranged in a circular shape with no beginning or end representing God. His endless mercy and eternity.

3. Gingerbread House located at the Mall Atrium

·         The Gingerbread House is popular in Germany after Brothers Grimm wrote Hansel and Gretel. The house features the most recognizable elements associated with Christmas such as candy canes, snowman and Christmas lights.

4. Holy Nativity & Christmas Parol located at SM Foodcourt

·         Life-size images of the Holy Family including baby Jesus, Mary, Joseph and Three Kings can be found in the area.The Parol can also be seen here the most iconic and beloved symbol of the holiday.

5. Santa Claus and the reindeers located near the Cyberzone area.

·         Santa Claus on top of the roof ready to deliver gifts to children while his reindeers are waiting for him to finish his business. Based on the legend, the first two reindeers that Santa was given is Donner and Blitzen. He then acquired Dasher, Dancer, Prancer, Vixen, Comet, Comet and Rudolph.

So come and join us at SM City Masinag and have a MERRY CHRISMs! Only at your favourite SM Supermall!

Nothing’s more remarkable than seeing Christmas through the eyes of a child.  This is how SM City Bacolod presented their 2011 Christmas Centerpiece Launch.  A gigantic gift was displayed at the Northwing Lobby of SM City Bacolod and beside the silver ribbon is a message from Santa Claus saying, “feel the yuletide season like a child again, with pure joy and endless delight…”

The afternoon of November 12 was indeed full of wonder and delight.  Welcoming the yuletide season was the unveiling of this year’s SM City Bacolod’s Christmas Centerpiece. Endowed by the presence of Bacolod City’s dynamic group of government officials were Vice Mayor Jude Thaddeus Sayson, Councilors Em Ang, Rudy Distrito and Catalino Alisbo with Executive Assistant to the Mayor Mr. Moises De la Cruz.

Adding glitz to the already glamorous afternoon was Bacolod’s pride, Ms. Masskara Queen 2011 Alexis Danica Drilon.  GMA, our Christmas partner, joined in the merriment with former Bb. Pilipinas First Runner Up, Ms. Rich Asuncion.

Guests gathered around the huge gift to witness the unraveling of a glittery Giant Wreath, with no other than Santa Claus himself inside!  The countdown for the ceremonial switch came immediately after the unwrapping of the surprise, setting the sparkle on the centerpiece.

Talented SM Little Stars Regional Winners Mianne Fajardo and Jireh Hinlo with equally talented Little Stars Finalists Katrina Colett and Mark Glenn Segovia displayed their acting skills in the heartwarming presentation called “A Child’s Wish”.   Mianne and Jireh’s Christmas prayer for happiness was passionately prayed in a manner that only a child’s pure heart can articulate.

With this, SM City Bacolod’s launch sends out a message to everyone, let us experience Christmas with the joyous heart of a child. 

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