The SM City Fairview Christmas Launch

November 12, 2011/6 pm

Once upon a time, in a land of ice and snow, there was a magical kingdom protected by a beautiful fairy queen. She was a kind and fair ruler who loved her people and did everything she could to keep them safe and happy. Everyone lived in harmony with each other – even the animals. It was a hidden paradise filled with magic and fantasy.

Fearless wolves guard the gates to this kingdom. Pegasus, the winged horse, patrols from the skies while silent reindeers watch over the land and the forest.

Travelers say that they have seen the shining towers of the castle twinkling from afar. Sometimes when the wind blew over the mountains, they say you can hear the haunting strains of song and fairy music. To keep her kingdom safe, the fairy queen cast a spell on the castle and the entire land. It’s a powerful spell to test anyone who wishes to enter the Magical Kingdom. As the legend goes, to enter this magical land one must pass three magical tests

First, only someone with a good heart will be allowed past the wolves and the enchanted gate.

Second, only someone brave can cross the enchanted ravine towards the fairy castle.

And the third test is that hardest of them all. Once you enter the enchanted castle, the fairy queen will only reveal herself to someone with the true Christmas spirit.

Come and see the Magical Kingdom of Christmas. Maybe you will be the one to see the fairy queen!

A Mystical Christmas filled with elves and fairies was unveiled at SM City Iloilo last November 12, 2011. This grand Christmas celebration was launched simultaneously with all SM Supermalls nationwide.

The program started with a dramatic unveiling of the centerpiece while Iloilo’s top chorale groups. Standing at the lower and upper ground floors with their hand-held lit stars was the Chorale singing “Carol of the Bells”. As the Christmas Centerpiece was unveiled, SM Little Stars winners, Precious Pearl Banaban, Kian Benz Bastian and Mico Hendrix Chua joined SM Group Marketing Manager, Kristine Joyce Yap, 1 Meal Board of Director, Ms. Chona Layson-Bondoc, and SM City Iloilo Mall Manager Girlie Liboon during the lighting of the Christmas Centerpiece.

University of St. La Salle Stingers Aerialists, Pilipinas Got Talent Finalists, who acted as fairies during the program awed everyone with a breathtaking number as they showcased their aerial performance with such ease and expertise. Everyone was literally up in their seats as the performers soared high in the air.

After the unveiling program, Santa Claus with his faithful elves distributed gifts to elementary kids from St. Abeto Elementary School, a beneficiary of the 1 Meal program. 1 Meal program is a non-profit organization which aims to improve facilities in less privileged public schools by actively involving the private sector.

The Christmas Centerpiece at  SM City Iloilo features three giant Christmas trees as high as 20 feet, featuring playful elves, giant red polka dotted mushrooms and other unique Christmas ornaments.  

SM City Cebu launched its Christmas campaign and the SM Supermalls Christmas jingle on November 12 at the Northwing Atrium.  

The Christmas campaign launch was well attended by guests from the Cebu City government, media and shoppers.

The Christmas launch started with performances from stiltwalkers and magicians. 
The very talented young Cebuano violinist Jake Gacang serenaded the audience with his renditions of Christmas songs. A performance from the Voice of Cebu Chorale awed the audience with their powerful voices singing Christmas melodies.

Ms. Sherry Tuvilla, mall manager of SM City Cebu said during her welcome message that “Truly, the best gift to mankind is the child Jesus: For God so loved the world that He gave His only begotten son.”  But the best gift we can receive is knowing the delight that our customers get, in the little shrieks we hear, as we feature the unique centrepiece that SM is known for - serving as a convergence of families across the land.  

Highlighting the Christmas launch was the ceremonial lighting of the Christmas Trees by Cebu City Vice Mayor Joy Augustus Young, Cebuana socialite and event specialist,  Ms. Teresin Mendezona together with the Vice President for SM Prime Holdings Ms. Marissa Fernan through the “magic wand”.

American Idol Season 10 contestant and Cebu’s very own talented singer Monique de los Santos sang the SM Christmas Jingle originally sang by international youtube sensation Maria Aragon. The 11 year old singer is now the official voice of SM Christmas ChriSM.  The 11 year old, Maria Aragon has come a long way ever since she uploaded a video of her breakthrough acoustic rendition of Lady Gaga’s song, Born This Way, back in February of this year.

The launch capped with a performance from Monique de los Santos singing O Holy Night and Santa Claus is Coming to Town.

The SM City Cebu Christmas Village was also featured on Philippine Daily Inquirer last Sunday, December 4!  Here is a copy for those of you who missed it, or better yet, head on to SM City Cebu to see it!    

  

video: Maria Aragon for SM Supermalls ChriSMs Jingle

Listen the radio ad for our "Christmas ChriSMs"

and here's a bonus greetings from Maria Aragon

Let's have happy times because good cheers are here! Join us on November 12 | 6PM | at your favorite SM Supermalls as we launch our Christmas Campaign! Merry ChriSMs

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