The SM City Fairview Christmas Launch

November 12, 2011/6 pm

Once upon a time, in a land of ice and snow, there was a magical kingdom protected by a beautiful fairy queen. She was a kind and fair ruler who loved her people and did everything she could to keep them safe and happy. Everyone lived in harmony with each other – even the animals. It was a hidden paradise filled with magic and fantasy.

Fearless wolves guard the gates to this kingdom. Pegasus, the winged horse, patrols from the skies while silent reindeers watch over the land and the forest.

Travelers say that they have seen the shining towers of the castle twinkling from afar. Sometimes when the wind blew over the mountains, they say you can hear the haunting strains of song and fairy music. To keep her kingdom safe, the fairy queen cast a spell on the castle and the entire land. It’s a powerful spell to test anyone who wishes to enter the Magical Kingdom. As the legend goes, to enter this magical land one must pass three magical tests

First, only someone with a good heart will be allowed past the wolves and the enchanted gate.

Second, only someone brave can cross the enchanted ravine towards the fairy castle.

And the third test is that hardest of them all. Once you enter the enchanted castle, the fairy queen will only reveal herself to someone with the true Christmas spirit.

Come and see the Magical Kingdom of Christmas. Maybe you will be the one to see the fairy queen!

SM City Cebu will launch its Christmas campaign and the SM Supermalls Christmas jingle come November 12. SM bursts with fun, joy and a thousand things to do as it welcomes the Yuletide Season with an exciting new Christmas theme.   The launch of the Christmas campaign begins at 5pm at the Northwing Atrium. The very talented young Cebuano violinist Jake Gacang will serenade the audience with his renditions of Christmas songs, while one of Cebu’s talented singer Monique de los Santos will sing the new version of the SM Supermalls Christmas jingle. Even as a child, de los Santos had already shown great potential as a singer. She had performed and sung in many of her school activities and guested on her mom’s shows. Her mother is a Cebuana diva herself, Eva Santos. Performing together with de los Santos is the Voice of Cebu Chorale, a premiere chamber choir composed of students and young professionals.   The event will highlight the ceremonial lighting of the Christmas Trees at the Northwing Atrium. Kids can have their photos taken with Santa Claus at the Christmas Trees on November 12 at 5pm.   Different chorale groups in Cebu such as Fidelis Choir, Voice of Cebu, and the UC Chorus will also perform every Sundays beginning November 13, 6pm at the Northwing Atrium.   Check out SM City Cebu (Official) in Facebook for more updates on the line-up of events for the holidays.  http://www.facebook.com/pages/SM-City-Cebu-Official/140835125941526 Gather your family for a joyful Christmas beginning November 12 at SM City Cebu.